Samuel Felipe, UI/UX & Web Designer, Anti-Design & No-Code Specialist. São Paulo, Brazil. — Violentto Digital Gallery. 46.638823° S, 46° 38′ 20″
Samuel Felipe, UI/UX & Web Designer, Anti-Design & No-Code Specialist. São Paulo, Brazil. — Violentto Digital Gallery. 46.638823° S, 46° 38′ 20″
Haters Love Too - Pixel-Perfect Atelier E-commerce Web Design.
Haters Love Too - Pixel-Perfect Atelier
E-commerce Web Design.
A rebellious atelier redefining the boundaries of dress, where elegance flirts with the grotesque. Each piece is a handmade statement, born of instinct and detail, reaching wardrobes across South America, North America, and Europe.
A rebellious atelier redefining the boundaries of dress, where elegance flirts with the grotesque. Each piece is a handmade statement, born of instinct and detail, reaching wardrobes across South America, North America, and Europe.
01
Problem Statement
The challenge was to translate the brand’s raw, avant-garde essence into a digital experience, expanding its reach beyond physical circles and connecting with a broader, global audience without losing its identity. My approach was to design a website that breathes the brand’s core, raw, elegant, and defiant. I focused on crafting visuals and interactions that reflect its founding message, a celebration of contrast, individuality, and disruption.
The challenge was to translate the brand’s raw, avant-garde essence into a digital experience, expanding its reach beyond physical circles and connecting with a broader, global audience without losing its identity. My approach was to design a website that breathes the brand’s core, raw, elegant, and defiant. I focused on crafting visuals and interactions that reflect its founding message, a celebration of contrast, individuality, and disruption.
02
Solution
The solution was a fully custom no-code website, built pixel by pixel, integrated with a responsive e-commerce platform, where every element was intentionally placed to echo the brand’s spirit, creating an online presence as visceral and handcrafted as the pieces themselves.
The solution was a fully custom no-code website, built pixel by pixel, integrated with a responsive e-commerce platform, where every element was intentionally placed to echo the brand’s spirit, creating an online presence as visceral and handcrafted as the pieces themselves.
03
Imagery
The imagery features studio-shot photographs combined with avant-garde, brutalist, and sophisticated components that embody the brand’s aesthetic. These components evoke feelings of boldness, intrigue, and refined rebellion. The color palette was carefully selected to respect accessibility standards while staying true to the brand’s visual identity.
04
Result
This approach helped the brand reach a wider audience, significantly increasing its visibility and strengthening its global presence. As a result, sales grew by 80%, successfully bringing the brand’s unique identity to life on an international scale.
This approach helped the brand reach a wider audience, significantly increasing its visibility and strengthening its global presence. As a result, sales grew by 80%, successfully bringing the brand’s unique identity to life on an international scale.
