Samuel Felipe, UI/UX & Web Designer, Anti-Design & No-Code Specialist. São Paulo, Brazil. — Violentto Digital Gallery. 46.638823° S, 46° 38′ 20″
Samuel Felipe, UI/UX & Web Designer, Anti-Design & No-Code Specialist. São Paulo, Brazil. — Violentto Digital Gallery. 46.638823° S, 46° 38′ 20″
ATTENTION: About Me
Behind the layers. the version that doesn’t get exported.
ATTENTION: About me
ATTENTION: About Me
Behind the layers. the version that doesn’t
get exported.
ATTENTION: About me
Samuel Felipe
UI/UX & Web Designer
No-code & anti-design specialist, graduated in Graphic Design with a postgraduate degree in UI/UX from the British School of Creative Arts & Technology. I’ve been working with design for almost 10 years, aesthetic-obsessed, living by the quote from Don Norman in The Design of Everyday Things: “Attractive things work better.” I took it personally.
Recently, I was recognized as a curated creative on we[dot]art, an international art & design directory, reinforcing my approach to design as both cultural expression and functional craft.
I have worked across senior leadership roles as a Senior Graphic Designer, UI/UX Designer, and Head of Product, partnering with clients and agencies across different industries. My focus is on aligning design with business strategy, leading end-to-end product and brand decisions, and delivering measurable impact through clear vision, user-centered thinking, and disciplined execution.
While bringing life to an interface, whether mobile or web, I use my technical and cultural background to ensure it is as beautiful as a work of art and designed to disappear in use. Intuitive, precise, and aesthetically immaculate.
I’ve been working in web design and UI/UX for the past few years collaborating with clients across fashion, web3, AI, healthtech, fintech, and edtech. I’m comfortable navigating different industries, contexts, and constraints, adapting my process without losing clarity or intention.
No-code & anti-design specialist, graduated in Graphic Design with a postgraduate degree in UI/UX from the British School of Creative Arts & Technology. I’ve been working with design for almost 10 years, aesthetic-obsessed, living by the quote from Don Norman in The Design of Everyday Things: “Attractive things work better.” I took it personally.
Recently, I was recognized as a curated creative on we[dot]art, an international art & design directory, reinforcing my approach to design as both cultural expression and functional craft.
I have worked across senior leadership roles as a Senior Graphic Designer, UI/UX Designer, and Head of Product, partnering with clients and agencies across different industries. My focus is on aligning design with business strategy, leading end-to-end product and brand decisions, and delivering measurable impact through clear vision, user-centered thinking, and disciplined execution.
While bringing life to an interface, whether mobile or web, I use my technical and cultural background to ensure it is as beautiful as a work of art and designed to disappear in use. Intuitive, precise, and aesthetically immaculate.
I’ve been working in web design and UI/UX for the past few years collaborating with clients across fashion, web3, AI, healthtech, fintech, and edtech. I’m comfortable navigating different industries, contexts, and constraints, adapting my process without losing clarity or intention.
Background
01 Head of Product, Walo DTP.
Jan, 2026 - Present
Working alongside a Florida-based US company, I lead the entire product lifecycle from initial discovery to final execution. I own every design decision, conducting deep user research and solo-crafting every screen and workflow to ensure a seamless handoff to developers. Together, we have delivered world-changing products for major global clients, redefining industries through innovation and strategic design.
02 Unaffiliated, By Choice.
Oct, 2017 - Present
I lead a creative one-man studio driven by instinct and a sharp point of view. I work across UI/UX design, building websites, e-commerce platforms and mobile prototypes with a focus on clean, visually striking interaction and clarity. My process also extends into visual storytelling through graphic design, fashion, audiovisual content and 3D, blending mediums to create bold, thoughtful experiences across digital and physical spaces.
03 Senior Graphic Designer, Vai Vinho.
Oct, 2021 - Apr, 2024
Development of campaigns for e-commerce and email marketing, increasing sales and engagement. Implementation of digital strategies with Design Thinking and Design Sprint, resulting in 60% more online visibility. Creation of banners, buttons, and web/mobile prototypes, optimizing user experience and increasing conversion by 50%. Analysis of user data and support for the team in managing e-commerce, promoting continuous improvements. I have worked with design systems and agile methodologies, collaborating on projects focused on usability and efficient interaction.
Violentto
Digital Gallery Portfolio
The experimental, the countercultural, the defiant pulse of anti-design. These are not just styles, but lifelines. They speak for a culture long silenced and pushed to the margins. Anti-design, though often overlooked, is a rare and intentional craft. It stands apart from the polished trends of the moment, making space for the creator’s soul to seep through without losing clarity, conversion, or accessibility. That is, if you know what you're doing.
Since childhood, I’ve dreamed of building my own design agency. This is more than a step towards that dream. It’s a statement. This identity isn’t meant to be explained. It’s felt. It’s a mirror of who I am: my story, my work, my vision. A quiet rebellion wrapped in images, interfaces, buttons, and motion. A timeless sense of exclusivity. A visual rhythm that whispers instead of shouts, but still refuses to go unnoticed.
With this, I create interfaces that are not only intuitive and exclusive. They’re beautiful. They can be whatever I imagine, or whatever the client needs. Like the post above this text, i created it pixel by pixel. It’s not from any social media platform, but I brought it to life. That’s one of the beauties of design: breathing life into something, and making it accessible to everyone.
Violentto
Digital Gallery Portfolio
Violentto
Digital Gallery Portfolio
The experimental, the countercultural, the defiant pulse of anti-design. These are not just styles, but lifelines. They speak for a culture long silenced and pushed to the margins. Anti-design, though often overlooked, is a rare and intentional craft. It stands apart from the polished trends of the moment, making space for the creator’s soul to seep through without losing clarity, conversion, or accessibility. That is, if you know what you're doing.
Since childhood, I’ve dreamed of building my own design agency. This is more than a step towards that dream. It’s a statement. This identity isn’t meant to be explained. It’s felt. It’s a mirror of who I am: my story, my work, my vision. A quiet rebellion wrapped in images, interfaces, buttons, and motion. A timeless sense of exclusivity. A visual rhythm that whispers instead of shouts, but still refuses to go unnoticed.
With this, I create interfaces that are not only intuitive and exclusive. They’re beautiful. They can be whatever I imagine, or whatever the client needs. Like the post beside this text, i created it pixel by pixel. It’s not from any social media platform, but I brought it to life. That’s one of the beauties of design: breathing life into something, and making it accessible to everyone.
The experimental, the countercultural, the defiant pulse of anti-design. These are not just styles, but lifelines. They speak for a culture long silenced and pushed to the margins. Anti-design, though often overlooked, is a rare and intentional craft. It stands apart from the polished trends of the moment, making space for the creator’s soul to seep through without losing clarity, conversion, or accessibility. That is, if you know what you're doing.
Since childhood, I’ve dreamed of building my own design agency. This is more than a step towards that dream. It’s a statement. This identity isn’t meant to be explained. It’s felt. It’s a mirror of who I am: my story, my work, my vision. A quiet rebellion wrapped in images, interfaces, buttons, and motion. A timeless sense of exclusivity. A visual rhythm that whispers instead of shouts, but still refuses to go unnoticed.
With this, I create interfaces that are not only intuitive and exclusive. They’re beautiful. They can be whatever I imagine, or whatever the client needs. Like the post beside this text, i created it pixel by pixel. It’s not from any social media platform, but I brought it to life. That’s one of the beauties of design: breathing life into something, and making it accessible to everyone.
VIOLENTTO
V
CRUEL PLEASURE
Design Obsessed
1:57:20 AM
Samuel Felipe
UI/UX & Web Designer
No-code & anti-design specialist, graduated in Graphic Design with a postgraduate degree in UI/UX from the British School of Creative Arts & Technology.
I’ve been working with design for almost 10 years, aesthetic-obsessed, living by the quote from Don Norman in The Design of Everyday Things: “Attractive things work better.” I took it personally.
Recently, I was recognized as a curated creative on we[dot]art, an international art & design directory, reinforcing my approach to design as both cultural expression and functional craft.
I have worked across senior leadership roles as a Senior Graphic Designer, UI/UX Designer, and Head of Product, partnering with clients and agencies across different industries. My focus is on aligning design with business strategy, leading end-to-end product and brand decisions, and delivering measurable impact through clear vision, user-centered thinking, and disciplined execution.
While bringing life to an interface, whether mobile or web, I use my technical and cultural background to ensure it is as beautiful as a work of art and designed to disappear in use. Intuitive, precise, and aesthetically immaculate.
I’ve been working in web design and UI/UX for the past few years, collaborating with clients across fashion, web3, AI, healthtech, fintech, and edtech. I’m comfortable navigating different industries, contexts, and constraints, adapting my process without losing clarity or intention.
Violentto
Digital Gallery Portfolio
The experimental, the countercultural, the defiant pulse of anti-design. These are not just styles, but lifelines. They speak for a culture long silenced and pushed to the margins. Anti-design, though often overlooked, is a rare and intentional craft. It stands apart from the polished trends of the moment, making space for the creator’s soul to seep through without losing clarity, conversion, or accessibility. That is, if you know what you're doing.
Since childhood, I’ve dreamed of building my own design agency. This is more than a step towards that dream. It’s a statement. This identity isn’t meant to be explained. It’s felt. It’s a mirror of who I am: my story, my work, my vision. A quiet rebellion wrapped in images, interfaces, buttons, and motion. A timeless sense of exclusivity. A visual rhythm that whispers instead of shouts, but still refuses to go unnoticed.
With this, I create interfaces that are not only intuitive and exclusive. They’re beautiful. They can be whatever I imagine, or whatever the client needs. Like the post above this text, i created it pixel by pixel. It’s not from any social media platform, but I brought it to life. That’s one of the beauties of design: breathing life into something, and making it accessible to everyone.
VIOLENTTO
V
CRUEL PLEASURE
Design Obsessed
1:57:20 AM
02 Unaffiliated, By Choice.
Oct, 2017 - Present
I lead a creative one-man studio driven by instinct and a sharp point of view. I work across UI/UX design, building websites, e-commerce platforms and mobile prototypes with a focus on clean, visually striking interaction and clarity. My process also extends into visual storytelling through graphic design, fashion, audiovisual content and 3D, blending mediums to create bold, thoughtful experiences across digital and physical spaces.
01 Head of Product, Walo DTP.
Jan, 2026 - Present
Working alongside a Florida-based US company, I lead the entire product lifecycle from initial discovery to final execution. I own every design decision, conducting deep user research and solo-crafting every screen and workflow to ensure a seamless handoff to developers. Together, we have delivered world-changing products for major global clients, redefining industries through innovation and strategic design.
03 Senior Graphic Designer, Vai Vinho.
Oct, 2021 - Apr, 2024
Development of campaigns for e-commerce and email marketing, increasing sales and engagement. Implementation of digital strategies with Design Thinking and Design Sprint, resulting in 60% more online visibility. Creation of banners, buttons, and web/mobile prototypes, optimizing user experience and increasing conversion by 50%. Analysis of user data and support for the team in managing e-commerce, promoting continuous improvements. I have worked with design systems and agile methodologies, collaborating on projects focused on usability and efficient interaction.